CESAR PAREDES

Professional Experience

Independent Studio, Princeton NJ, 1981 - 2005, Miami, FL, 2005 - Present

Design and photography for advertising, design agencies, major U.S. and

International corporations, magazine and book publishers (see attached client list).Extensive experience in printed page design, new media design, location and studio photography, using traditional and digital methods.

Independent Consultantship, 1982 - Present

Taught, lectured, and conducted workshops on Digital Design, Art Production,

Photography, Color Theory, Art/Photography for Print Reproduction, Digital

Pre-Press Techniques, Color and Black-&-White Darkroom techniques.

Designed educational materials for college and post-graduate level courses, in

cooperation with content experts.

Wren Associates, Princeton, NJ 1979 - 1981

Designed and produced AV, print, and special effects for stills, TV, and Film Animation. Set up standards and quality control guidelines for the Design and Photography Departments. Location photography for AV and print for the Princeton-based multimedia company.

Rochester Institute of Technology, Rochester, NY. School of Fine and

Applied Arts. 1977 - 1979

Adjunct Instructor, developed and implemented curriculum covering areas of Light

Theory, Lighting, Photographic Theory and Procedures, Darkroom Techniques.

Rochester Institute of Technology, Rochester, NY. School of Photographic

Arts and Sciences, 1978 - 1979

Adjunct Instructor, developed and implemented curriculum on subjects like Color and Perception, Design, 3-D Design, Drawing and Illustration.

Special Skills

Extensive working experience with traditional and digital methods of design,

art production, photography, printing, pre-press image and file optimization to produce photography, advertising and magazine layouts, sales brochures, catalogs, collateral materials, communications materials, logos, letterheads. Current software used: Adobe Illustrator, Adobe InDesign, Adobe GoLive, Adobe Photoshop, Adobe Dreamweaver, Adobe Flash, NewTek Modeler/Inspire, NewTek Light Wave,

Live Picture, Quark Xpress, in MacIntosh and Windows environments.

Education

Rochester Institute of Technology, Rochester, NY

M.S. Instructional Design. 5/77

B.S. Photography, Highest Honors, 5/77

Visiting Artist-in-Residencies

“Digital Design and Imagery: New Dimensions of Individual Expressions”

Indiana University of Pennsylvania, College of Fine Arts, January 1998, Senate

Fellowship Grant.

“Photography: Student Portfolio Development”

Indiana University of Pennsylvania, College of Fine Arts, January 1982, University Arts Grant.

Awards, Prizes

Voluteer of the Year Award 2004, U.S. Forest Service.

Certificate of Special Merit, Association of Graphic Arts, 44th Annual Graphic Arts

Exhibition.

Certificate of Excellence, Art Directors Club of New Jersey, 28th Annual Exhibition.

Award of Excellence, Communication Arts.

Award of Honor Biological Photographers Association Salon, Annual Exhibit.

Portfolio and References upon request.